Selling the Scents of the Season
In 1950, most women viewed perfume as a luxury item, reserved for special occasions, and it represented less than one percent of the overall cosmetics market.1 Because it had a higher profit margin than skincare products or makeup, however, the beauty... Read Article ››

Fundraising Friday: Renaissance Man
It's Fundraising Friday! The FIDM Museum is in the final months of a major fundraising campaign to purchase the Helen Larson Historic Fashion Collection, a private collection of 1,200 historic garments and accessories from four centuries assembled by the... Read Article ››